Statoil / Circle K
Role
Art Director
Print production
Taktiske kampagner for Statoil og Circle K
From Statoil to Circle K
When the agency first began working with Circle K as a client, the company was still called Statoil. Statoil was a chain of gas stations that had been present in the Danish market since the mid-1980s. During the winter of 2015, Statoil was acquired by the Canadian company Touche Tard. On April 1, 2016, Statoil changed its name to Circle K.
My task was to ensure that the Danish transition from Statoil to Circle K was implemented in accordance with European guidelines.
Tactical Campaigns
Circle K Denmark runs 13 campaigns per year. I was responsible for designing and producing the campaign materials for the Danish market from the European headquarters.
