Osteoprose foreningen

Client

Role

The campaign’s goal is to identify and support more of the estimated 500,000 Danes who may be living with undiagnosed osteoporosis.

The campaign consists of two communication tracks: one aimed at healthcare professionals, and another directed at the general public. Both work to raise awareness and understanding of osteoporosis.

For healthcare professionals, the initiative focuses on strengthening knowledge of risk factors, early detection, prevention, and patient counseling.

For citizens, the campaign highlights risk factors and preventive measures, raises awareness of the personal impact of osteoporosis, encourages individuals to take an active role in their own health, and guides them to available support and advisory services.